They tell you you’re a 34 quadruple M so that you have to buy a $200 bra, instead of the $30 36D one. My friends have been swearing by this for awhile now, but it always sounded like a bunch of snake oil to me. Kate Harding explains why:
Did you know that something like 85 percent of women are wearing the wrong size bra? Yes, you probably did, because Oprah and women’s magazines and makeover reality shows and even mainstream newspapers have all been beating that drum for years. Like getting dressed and eating food, choosing a bra has become something only the foolish attempt without expert supervision. Browse the Target lingerie section at your peril, ladies; the only way to be sure you’re not unwittingly looking 10 pounds fatter and possibly setting yourself up for permanent back problems is to go to a specialty store where nothing costs less than $50, invite a stranger to fondle your breasts, and take her word for what size you really are. Even if, as the Telegraph has recently reported, that specialty-store employee has no idea either.